Fiverr Introduces Business Tools to Track Your Projects and Purchases

The global online tasks and services marketplace Fiverr has launched a new feature, Fiverr Business Tools. The Business Tools feature is designed to help small businesses and teams who work on Fiverr manage their purchases and projects on the platform with greater transparency and efficiency.

A Look at Fiverr Business Tools

Fiverr Business Tools enable different team members to enjoy a more efficient way of managing projects, as well as benefitting from upgraded invoices, VIP customer support and shared payment options.

Tracking a team’s activity, monitoring issues with billing and staying on top of customer support, are all challenges small businesses face when managing projects on platforms like Fiverr.

A Look at Fiverr Business Tools

Fiverr’s Business Tools are designed to help small businesses and teams overcome such challenges while using Fiverr. Businesses simply need to sign into their Fiverr account, access the Business Tools feature, add team members, add a shared payment method and start buying and collaborating with greater transparency and proficiency.

In a blog about the new Business Tools feature, the Fiverr Team recognizes the central role entrepreneurs and small businesses play on the platform and how the company wants to provide a service to improve these users’ experience.

“Entrepreneurs are the heart and soul of Fiverr. We’re a platform designed to connect freelancers with serious business buyers like you — and serious business buyers need serious tools. So we’re introducing Fiverr Business Tools, a new and improved set of features intended for small and midsize businesses (SMBs) and their teams working on Fiverr,” the team writes.

When setting up on Fiverr Business Tools, the platform asks users to enter some information about their companies and their business goals.

The advanced billing features enable teams to select their preferred payment method, set limits on monthly card usage and update invoicing information.

With Business Tools, companies can keep track of all their team’s orders in one convenient place, to see who is buying what.

Obviously, teams do need to be registered with Fiverr in order to take advantage of the new Business Tools.

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YOU CAN FINALLY REORDER PINS ON PINTEREST BOARDS

PINTEREST IS THE place where dreams are realized. Millions of people log on every day to plan their weddings, create dinner menus for the week, learn how to craft like Martha Stewart, and map out their dream vacations to Paris. Pinterest may have launched as a twist on social networking, but anyone who's spent time on the site's digital corkboards knows Pinterest is really the internet's best productivity tool. Twitter is for trolls, Facebook is for your mom, Instagram is for FOMO. Pinterest is the place where the blueprint for your best self begins.

Pinterest

Pinterest knows this, and over time, it's reconstructed its image as the destination for planning and building your life. Today, it's rolling out a set of new features designed to make that experience even easier and more useful. Starting today, you can drag-and-drop to reorder the pins on your boards. You can rearrange the boards as they appear on your profile, or automatically sort them alphabetically, by date created, or by most recently updated. In November, Pinterest introduced the option to add Sections within individual boards, and you can now reorder those too. And when you're done with a set of pins or a board, you can archive them.

For users, the new features represent long-awaited tools to enhance the pinning process. For Pinterest, it represents a way to keep users engaged for longer. If the app wants to thrive, it needs more than the thousands of "Dream Wedding" boards decorating its platform. It needs to be the place for people to search, save, and store all their ideas, with boards they revisit and refine over and over. Giving users more control over their boards puts them one step closer to that vision.

Neat as a Pin

Over time, Pinterest has quietly borrowed the best ideas from across the internet: It took Google's idea of camera-based search and applied it to its visual catalogue of recipes and fashion trends and home decor. It took Amazon's idea of one-click e-commerce and introduced a "buy" button for users to directly purchase the items they pin. It took Instapaper's idea of saving articles to read later and made it possible to pin the news. And by letting users reorganize their pins, it's taking a page from apps like Evernote, making it even easier to plan, search, and organize ideas.

By letting you rearrange and better organize your ideas, Pinterest has turned itself into something more than just a catalogue of photos.

"As a visual discovery engine, Pinterest has always focused on bringing value and utility to our users," says Lawrence Ripsher, Pinterest's senior vice president of product. "These new tools are features our users have asked us for, and we're excited to roll them out to help make planning and organizing all aspects of life with Pinterest easier."

Let's say you're planning that dream vacation to France. You could start by Googling "places to stay in Paris," but you'd have to manually jot down details about every hotel's price, location, and amenities in a separate place. You could search for photos tagged #paris on Instagram, but there's no way to save the shot or location of that perfect croissant. You could use any number of productivity apps to create a list of all the monuments and museums you want to visit, but a written list hardly has the same panache as a set of beautiful, vivid photos.

On Pinterest, alternatively, you could scroll around for visual inspiration (there is no shortage of #inspo on Pinterest), save the ideas you like best on your "Paris Vacation" board, organize those pins into sub-categories like "Sightseeing" and "Food" and "Useful Phrases in French." Now that you can move pins around, you can organize the pins within those sub-categories to match your itinerary, and update things as your travel plans evolve. And once your vacation is over, you can archive the board so your feed stops filling up with pins about French food and Parisian fashion.

The new set of features on the app are subtle, but they show Pinterest's movement toward becoming a one-stop organizational app. Eventually, Pinterest wants to be the place you search and store everything. As it's introduced ways to browse the platform using the camera rather than text, or buy things without ever leaving the app, Pinterest makes itself more and more useful than the other apps of its ilk. By letting you rearrange and better organize your ideas, Pinterest has turned itself into something more than just a catalogue of photos. It's the productivity app for planning all of your dreams.

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The most on trend colour for 2018 according to Pinterest

The new year may still be a few days away, but the most on-trend colour for 2018 appears to have already been revealed.

Home interiors across the globe are set to be splashed in the soft grey-green colour of sage, according to top global trend predictions by Pinterest and their Pinterest 100 list.

The list revealed the fastest-growing saved searches across the website, with the term 'sage' receiving a 170 percent boost from those looking for interior design inspiration. 

Images shared to Pinterest show sage booming in popularity, as people adopt it as a 'new neutral' colour for their bedrooms. 

The Pinterest 100 also predicted several other interior trends for 2018, including resort-inspired bathrooms, patterned plants and oversized artwork.

RESORT-INSPIRED BATHROOMS 

People are increasingly looking to bring vacation vibes into their bathrooms by decking them out in resort-style decor. 

Rattan furniture, white tiles, indoor plants and decorative pebbles appear to be on the agenda for many bathrooms in 2018.

Saved searches for 'spa bathrooms' by pinners have received a massive 269 per cent boost, the Pinterest 100 reported.

STATEMENT CEILINGS 

Introducing a 'fifth-wall' is set to be another major interior design trend for 2018, according to Pinterest.

Saved searches for 'statement ceilings' by pinners have increased by more than 300 per cent. 

Bold paint, striking wallpaper and intricate textures are all features which are set to make ceilings pop next year.  

PATTERNED PLANTS 

Plants may add some life to your home, but they are increasingly being seen as design elements themselves.

Saved searches for 'patterned plants' have increased by a whopping 533 per cent, as pinners discover how they can incorporate some statement foliage in their homes. 

The eye-catching prayer plant is set to boom in popularity, along with other vibrant and patterned foliage.

OVERSIZED ART 

Bigger is better - in terms of artwork at least.

The incorporation of oversized artwork is set to be the biggest interior design trend of 2018.

Saved searches for 'big wall art' by pinners have increased by more than 600 per cent - more than any other design trend in the Pinterest 100.

Posters, paintings and photography prints that provide maximum coverage across walls are set to become common features in modern homes of 2018.  

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How Your Marketing Team Should Be Advertising On Pinterest

Pinterest is now the world’s largest digital catalogue. With over 175 million monthly active users, consumers are discovering products and services on Pinterest globally. Many brands have started testing the water on this platform. However, the viral stories that you hear about on Pinterest are all centered around niche brands and startups. Many Pinterest success stories are inspiring because the majority of them are about mom-and-pop shops started by stay-at-home moms. This begs the question: With such an impressive and broad user reach, how can more marketers take advantage of Pinterest advertising?

The basics of Pinterest advertising are similar to those of Facebook and Instagram. In terms of audience, you can create custom audience, interest and keyword targeting as well as act-alike audience. This makes it easy to utilize audience learning from other social campaigns on Pinterest and target effective audience sets. In terms of ad format, Pinterest is different because the most common pins are vertically oriented versus horizontally oriented. This requires cross-functional team collaboration across brand marketing, performance marketing and creative teams to create assets that best fit Pinterest user behavior.

To maximize your takeaways from Pinterest, consider two major focus areas. First and foremost, Pinterest attribution is a hidden gem for marketers. It might just be the answer to your attribution questions. Conversion numbers and revenue reported by Pinterest include a lookback window showing the entirety of a campaign. This means that Pinterest's reported return on ad spend changes every day. This is great news for marketers because you can record your daily return on ad spend and actually see how many conversions should be attributed on which days. Most platforms have fixed lookback windows that are inflexible and make it more difficult to attribute conversions accurately.

The second major area of consideration is that Pinterest users have higher engagement and purchase intent. Reportedly, 70% of women on Pinterest use and save style pins every week. This high level of engagement in retail is unbeatable. And not only are Pinterest users already clicking on pins, they also view Pinterest as a place of inspiration. This means that your presence on Pinterest has double the impact when it comes to product discovery, branding and direct-response actions. Pinterest is the app of choice while your customers are shopping in-store. Fifty-six percent of style shoppers pull up the Pinterest app while shopping in-store. Marketers whose products are available online and in-store can take this insight a step further and drive foot traffic via Pinterest.

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Pinterest Releases New Research into How Pinners Use the Platform to Plan for Purchases

While Pinterest doesn’t have anywhere near the scale or size of Facebook, or even Twitter, the platform has been slowly building its eCommerce options and establishing itself as a discovery network, a key product and idea resource for those who use it. Pinterest may only have 200 million monthly active users, but those users come with clear intent – in some cases, clearer than those turning to Google.

Underlining this, Pinterest recently commissioned a study of more than 1,500 Pinners to get more perspective on why they use the platform, how they use it, and how Pinterest influences their shopping behavior.

And the numbers show, once again, why Pinterest can be a valuable addition for those brands that take the time to tap into its usage trends – here’s what they found.

Pinners Love Pinterest

The first key finding was that 59% of weekly users indicated that they love Pinterest. 

"That figure is 11 percentage points higher than their rating for the next highest platform, Facebook (48%), and 21 points higher than Snap (38%)."

Again, while Pinterest doesn’t have as many users, those who do use the platform are very dedicated to it, and it’s become a key part of their purchase process.

Indeed, 61% of respondents said Pinterest is where they ‘find ideas to be their best selves’. The next highest platform on this front was Google, which came in at 40%.

Pinners turn to the platform for ideas and inspiration, and come with clear goals in mind. This is why Pinterest CEO Ben Silbermann has stated previously that Pinterest is not a social network, it’s a visual discovery engine, through which users connect with product ideas and items they want in their life.

That’s a key trend to note when looking to market on Pinterest.

A Platform for Ideas

In another element of the study, the researchers found that 72% of respondents said that they use Pinterest to find new ideas for their everyday life or hobbies - nearly double that of Google. 

In some ways, you can see Pinterest as more of a rival for Google than, say, Facebook. They’re not comparable, of course, Pinterest’s search volume would only equate to a fraction of Google’s traffic, but still, conceptually, Pinterest is more aligned with search behavior than social engagement.

Pinterest notes that for some respondents, the platform has even become their default search engine, with the visual nature of Pins and the diversity of related search matches providing a more engaging experience.

And that search activity leads to purchases, across a range of sectors – according to Pinterest:

• 52% of respondents said they create boards or search for cars they want to buy, while, 67% search for tips on car modifications and accessories
• 40% of respondents create boards for beauty products they want to buy, and 67% use Pinterest to learn how to create new, everyday looks
• 86% of respondents say they’re in the market for at least one financial service, and 49% said they’re looking for financial tips and tricks
• 42% of respondents purchase items for recipes found on Pinterest, while 76% search or create boards for day-to-day meals
• 52% create wishlists for home decor products they want to buy, and 83% say they use Pinterest for DIY projects

A complete listing of industry-specific insights is available in the full report.

Advertiser Appeal

The final element of the study looked at how Pinners respond to ad content on the platform, with the researchers finding that close to three quarters of respondents (73%) see Pinterest content from brands as useful, which is true for both organic and Promoted Pins.

The study also found that 61% of Pinners said they’d discovered new brands or products from Promoted Pins, and half of them had made a purchase after seeing one.

There’s always some level of skepticism when you read results like this – ‘study commissioned by social platform finds its ads are highly effective’. That’s not to question the methodology of the independent teams analyzing the data, but of course you’d expect a commissioned study to find positive results.

That said, the findings present here align with previous studies on Pinner behavior, and the presentation format of Pinterest’s promoted content, along with their advanced targeting options does make them a more natural, native-feeling ad option which aligns with audience intent. It makes sense that Pinners would be seeing benefit from Pinterest ads, especially as Pinterest continues to refine its ad tools in line with audience interests.

It’s another interesting study from Pinterest, underlining why the platform is worthy of specific consideration, and attention, from brands. As noted, often Pinterest gets overlooked because of its comparative audience size, but as highlighted here, it can be a highly effective platform for marketers, with the purchase intent among Pinners higher than other networks. 

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